Vår Energie at ONS 2024, Stavanger, Norway
Background
Vår Energi is a prominent player in Norway’s offshore oil, gas, and wind energy sectors. With ONS recognized as a top-tier industry event, the company sought a stand reflecting both its market leadership and forward-thinking approach. We had collaborated with Vår Energi before and now, as a subcontractor to Aksell A/S, we were tasked with constructing the booth’s centerpiece—a two-level structure designed to impress and engage.
Event & Objectives
- Exhibition: ONS 2024
- Location: Stavanger, Norway (26–29 August 2024)
- Goal: Showcase Vår Energi’s strength and innovation through a distinctive, multi-functional booth.
Design & Execution
Our scope focused on the main structural hub: a two-story platform housing two conference rooms, two kitchens, technical control areas for LED screens, plus a terrace for informal meetings. This core also featured a showstopper—an ice cream bar offering an array of flavors, a playful element attracting visitors to engage in conversation while enjoying a treat.
The design demanded a challenging combination of materials. We integrated crisp white walls, color-lacquered corrugated panels, weathered Corten steel, patterned aluminum sheeting, and warm oak laminate. One panel even needed intricate shaping, cutting the corrugated steel into a unique, flowing form. In addition, we mounted two 3D Vår Energi logos and a custom PVC pattern, all accentuated by large LED screens.
Challenges & Adaptation
Blending such diverse materials while maintaining a cohesive look required careful planning and skilled craftsmanship. Every element—texture, finish, cut—had to align with the designer’s vision. We coordinated closely with the design and fabrication teams, ensuring each piece fit together flawlessly, both structurally and aesthetically.
Outcome & Impact
The final structure impressed both Vår Energi and attendees. Its dynamic mix of surfaces, subtle brand cues, and comfortable, functional spaces conveyed the company’s prestige and forward momentum. It drew visitors in with its welcoming terrace, LED-driven visuals, and the unexpected delight of an on-site ice cream bar.
The stand garnered praise from designers, clients, and peers. Although it narrowly missed out on the “Best Stand” award—losing to another booth we had also built—its nomination alone spoke volumes about the quality and creativity behind the project.
Key Takeaways
- Thoughtful material integration creates a memorable, brand-reflective environment.
- Prior experience with a client deepens understanding and leads to smoother execution.
- Adding a touch of personality—like an ice cream bar—encourages meaningful engagement and sets a company apart.
Conclusion
At ONS 2024, Vår Energi’s booth wasn’t just a trade show stand; it was a statement of innovation, style, and hospitality. Working as a subcontractor to Aksell A/S, we turned a complex vision into a cohesive reality, reinforcing Vår Energi’s standing as a key energy player and demonstrating our commitment to excellence, even under challenging design conditions.